Global Perspectives on NGO Communication for Social Change by Giuliana Sorce

Author:Giuliana Sorce [Sorce, Giuliana]
Language: eng
Format: epub
ISBN: 9781032037134
Barnesnoble:
Publisher: Taylor & Francis
Published: 2021-11-04T00:00:00+00:00

The auditory elements of the video play a significant part in splitting up the narrative segments of the video for the Bangladeshi audience into two distinct sections: emotional and informational. The emotional section of the story of Rabeya’s abuse has melancholic Bengali string instruments as background music. This kind of musical score is typically used in Bengali dramas portraying village life and in MCI. The informational section starting at 1 minute 16 seconds has no music so that the information can be heard clearly. Moreover, the video uses a dialogue-based delivery instead of voice-over narration.

When it comes to the visual design, the first thing one notices are the very Bengali-looking characters wearing Bengali attire. Rabeya and her mother-in-law are both wearing faded single pleat saris, which is a simple way of wrapping the sari without extra pleats in the middle. Usually, women will dress like this when doing housework or manual labor. Rabeya’s husband is wearing a faded tank-top (Figures 5.1.1 and 5.1.3) and shorted lungi (wrap around skirt worn by Southeast Asian males) that cannot be seen in the images. The legal aid is dressed in a clean bright green sari (three straight lines show the pleats on her sari) and she carries a bag to signify her status as an educated woman. Her bag clearly states “BRAC legal aid” in Bangla script to show who she is. She also wears a coat on top of her sari, which is highly uncommon. Women only wear coats on top of their saris when they are doctors or lawyers. The color of the jacket is bright magenta, close to the color of BRAC’s logo. The background in Figure 5.1.1 shows their straw-roofed house, and Figure 5.1.4 shows a village setting with mud roads and trees. Creating this kind of scenery as an environment diverges from the typical explainer visuals, which are usually more simplistic. However, this converges with the Meena’s visual style. Rabeya fulfills the archetype of the weak and innocent. When the legal aid explains domestic violence and abuse to her, she says, “I never knew this was an offence.” Even after being beaten, her fear is of being divorced by the husband and, thus, losing her home. She is also seen squatting in almost the whole video, setting her at a visually lower position than everyone else.

As a whole, the narrative strategy, auditory elements, and visual design work together to create a complete and relatable story for the audience. The narrative strategy “Meet Bob” allows the organization to tell an interesting and informative story in a short time. The village themed visual format lets the rural audience know at first glimpse whether the video is relatable to their own life situations. The combination of the narrative strategy with a dialogue-based auditory delivery and the visual elements allows the audience members to understand the context of the video and get drawn into the character’s story in a very short time. Furthermore, they learn the legal solutions against domestic violence and

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